5 Simple Statements About Comme Des Garcons Explained

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue residences in the world. Its international good results was not constructed via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: obstacle the norm, split conventions, and let originality speak louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s worldwide enlargement.

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CDG acquired Intercontinental interest by presenting garments that turned down standard Strategies of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and consumers early from the nineteen eighties.

This worldwide visibility strengthened the CDG Hoodie title and captivated faithful clients from every single corner of the whole world.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with photos taken at Auschwitz concentration camp, plus the controversy been given Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/winter selection handled the principle in the persona,[15] the various ways to existing one particular's self to the globe. Fusing tailor-made menswear with feminine components such as corsets and flower printed costume fabrics, Persona was A different assortment that combined the feminine While using the masculine.

CDG designed a strong distribution method by positioning its merchandise in best luxurious suppliers like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand usage of elite buyers globally whilst preserving its inventive integrity.

In 2017, the business released a whole new fragrance, Concrete, and marked its start while in the US with a evening meal curated from the artist and chef, Laila Gohar.

Each individual retailer was built as a creative Place, enhancing CDG Hoodie's name for innovation and providing customers an immersive retail experience.

Together with the increase of online shopping, CDG expanded its get to by providing collections by Formal and partnered e-commerce platforms. Social networking and trend communities served spread the brand’s identification, building parts just like the Engage in Coronary heart tees and Converse sneakers viral all over the world.

The CDG x Converse Chuck Taylor became The most regarded sneaker collaborations in the world, Comme Des Garcons assisting CDG achieve world wide mainstream visibility though being true to its edgy creativity.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually a lot more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.

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The corporate also generates a line of agendered fragrances, nearly all of that are unconventional on the planet of perfume and aligned While using the kinds of its garments.[six]